ALEPH HOSPITALITY × DEEP HOSPITALITY

The Monthly BRM, Processed

Kickoff and Scope Session · w/c 6 July 2026

THE HOUR

A working session, not a presentation.

01

You've read the page

– the charter went out in advance; we won't re-read it to you

02

We ask, you correct

– goal, scope, and risks, validated or changed by you

03

You show us the BRM

– the review as it actually runs today, warts and all

04

We leave with a signed page

– the blanks filled, and the build cleared to start

THE GOAL

Have we understood it correctly?

FROM THE CHARTER

To reduce the corporate time spent turning each property's monthly Business Review pack into analysis and questions worth asking, from [baseline] to [target] per property, with [ten, proposed] properties processed end to end by 31/07/26.

July is the proving month. From August it is simply how the BRM runs, month in, month out.

TO THE ROOMWe propose ten by month end. Is that the right number, and the right ambition?

THE PORTFOLIO

Pick the July list.

The 46 open hotels – today's BRM population. Room counts are public figures; correct us where they're wrong.

CAMEROON

1Onomo Hotel Douala · 152

COTE D'IVOIRE

2Onomo Hotel Abidjan Airport · 118

3Onomo Allure Abidjan Baobab · 75

DR CONGO

4Kertel Suites · 52

ETHIOPIA

5Elilly International Hotel · 154

6Ramada by Wyndham Addis Ababa · 141

GHANA

7The Pelican Hotel Cantonments · 134

8The Address Hotel Accra · 121

GUINEA

9Onomo Hotel Conakry · 120

KENYA

10The Boma Nairobi · 148

11Best Western Premier Westlands · 99

12AVA Hotel Nairobi, Tapestry Collection · 91

13Boma Inn Eldoret · 68

14Boma Inn Nairobi · 57

LIBERIA

15Four Points by Sheraton Monrovia · 111

MALI

16Onomo Hotel Bamako · 114

MOROCCO

17Onomo Hotel Casablanca City Center · 201

18Onomo Hotel Casablanca Airport · 135

19Onomo Hotel Rabat Terminus · 118

20Marchica Lagoon Resort · 93

21Michlifen Resort & Golf · 71

22Le Square by Onomo Collection · 60

23Onomo Hotel Casablanca Sidi Maarouf

24Onomo Hotel Marrakech (3-star)

25Onomo Hotel Marrakech (4-star)

MOZAMBIQUE

26Onomo Hotel Maputo · 165

NIGERIA

27Onomo Allure Abuja (AATC) · 148

QATAR

28La Maison Hotel Doha · 364

RWANDA

29Onomo Hotel Kigali · 109

30Zaria Court Kigali, Tapestry Collection · 80

SAUDI ARABIA

31Four Points by Sheraton Jeddah King Fahd Road · 112

32Grand Iva Hotel Abha · 102

SENEGAL

33Onomo Hotel Dakar · 108

SOUTH AFRICA

34Onomo Hotel Johannesburg Sandton · 218

35Onomo Hotel Cape Town Inn on the Square · 165

36Onomo Hotel Durban · 160

37Onomo Hotel Cape Town Foreshore · 157

38Onomo Hotel Cape Town Waterfront · 87

39Onomo Mutual Heights

TANZANIA

40Onomo Hotel Dar Es Salaam · 116

41Le Meridien Zanzibar Resort · 75

TOGO

42Onomo Hotel Lome · 127

UAE

43Marriott Marquis Dubai Creek · 590

44Movenpick Grand Al Bustan Dubai · 279

45Hilton Dubai Creek Hotel & Residences · 180

UGANDA

46Onomo Hotel Kampala · 114

Plus ~14 in pipeline (Sheraton Al Khobar, Rotana Mogadishu, Four Points Makkah, and more) joining the population through 2028.

TO THE ROOMWe propose ten. How many, and which ones, prove it best?

SCOPE

What's missing, and what shouldn't be here?

IN

1July: [ten, proposed] properties end to end, one first to prove the pattern

2August on: business as usual, every month

3Packs read exactly as they arrive today

4Outliers vs budget, last year, and forecast

5Questions drafted; the named reviewer approves and sends

6Phase 2: per-hotel reports and a heat map

OUT

1Any change to how properties prepare or submit packs

2GM, owner, or property-level access

3Anything sent automatically

4All other modules: SOPs, intranet, owner-pitch, LOI to HMA

TO THE ROOMThe clay is still wet today. Shape it now; after today, new ideas join the backlog.

THE BLANKS

Five things only you can fill in.

1

The July list

– how many properties (we propose ten), which ones, and which goes first

2

The baseline

– how long a pack takes to work through today, honestly

3

The target

– what good looks like by 31 July

4

The reviewer

– who reviews and sends: Jad, Bani, Neil, or a mix, and in what order

5

The counterpart

– the named person we build with day to day

TO THE ROOMFilled here, written into the charter, signed. Then we start.

RISKS

What are we not seeing?

Format variance

Packs differ across Hilton, Marriott, IHG, and Wyndham, plus owner-specific modifications. We confirm the variance before widening.

Owners' data

BRM data sits under HMA confidentiality. Our recommendation: Claude Team accounts in Aleph's name – the commercial tier below Enterprise – training off, contained by default.

Warehouse migration

What is the migration timeline? We'd rather map the dependencies now than discover them in August.

You're travelling

The three of you are away over the coming weeks. Discovery leans on GM interviews and written readbacks; nothing waits on a meeting.

TO THE ROOMWhat would you add? Naming a risk costs nothing. Missing one does.

FROM HERE

The work fits around your travel.

THE COMING WEEKS

Data lands

Six simple forwards, plus any emails that told the GMs how the process works; those tell us more than a mapping workshop would.

GM interviews

Five to eight, starting with the Marriott Marquis Dubai Creek and the Hilton Dubai Creek Hotel & Residences, then your biggest fee earners and trickiest owners.

Build starts

Written readbacks as we go, timed to suit your diaries.

WHAT WE NEED

1The counterpart and the reviewer, named today

2Six simple forwards – our data request, each item under a minute

3A short introduction note to the GMs we'll interview – and tell us how to route diaries: through Zhaira, or direct

TO THE ROOMThree quick sends, from wherever you are. Could they land this week?

Let's get to work.

Nitin Thariyannitin.thariyan@deep-hospitality.com+971 56 537 2122 Caroline Hardmancaroline.hardman@deep-hospitality.com+66 92 246 0291